What a tough business plan these adult ADD medication companies have. Not what normal investors are usually looking for. Question: What is your product. Answer: Well, it is a medication that helps adults with ADD focus better. Great, how much does it cost? About $200+ per month but, their insurance should help cover it. Wonderful, tell me about your target market? Oh, uh, well... most of them are folks with ADD whose lives have often crashed and burned, they are broke and in debt, many don't have health insurance because they can't afford it, and they have a hard time remembering to even take their medication. Great... what other medications do you produce?
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March 18, 2008
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